Marketing research : an applied approach / (Record no. 6012)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00841nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260310091721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910101s1991 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070347573 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.2 KIN 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : an applied approach / |
| Statement of responsibility, etc. | Thomas C. Kinnear, James R. Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 856 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references and indexes. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, James R., |
| Fuller form of name | James Ronald, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 801864 : 23988 c. 1 UTB |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415.2 KIN | Z34281 | 04/02/2009 | 23/12/2022 | General Collection | |||||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 14/10/1991 | HF5415.2 KIN 1991 c. 1 | 801864 | 04/02/2009 | General Collection | Local Classification | Reg. No. 23988_UTB |