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Marketing research : measurement and method : a text with cases/

Tull, Donald S.

Marketing research : measurement and method : a text with cases/ Donald S. Tull and Del I. Hawkins. - 3rd edition - New York : London, 1984. - xvi, 794 pages : illustrations, charts ; 23 cm.

Includes bibliographical references and index.

ISBN: 0024217808

Subjects--Topical Terms:
Marketing research --Case studies.
Marketing research.

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