Marketing research : (Record no. 6017)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00866nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260131103301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840101s1984 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024217808 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.2 TUL 1984 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method : a text with cases/ |
| Statement of responsibility, etc. | Donald S. Tull and Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | London, |
| Date of publication, distribution, etc. | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 794 pages : |
| Other physical details | illustrations, charts ; |
| Dimensions | 23 cm. |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Form subdivision | Case studies. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 801867 : 4675 c. 1 UTB |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | Z00715 | 04/02/2009 | 23/12/2022 | General Collection | |||||
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | 801867 | 04/02/2009 | 23/12/2022 | General Collection |