MARC details
| 000 -LEADER |
| fixed length control field |
01756cam a2200253 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20230727095337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
200603t20202020maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781631598722 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
Universiti Teknologi Brunei |
| 084 ## - BOOK Call Number |
| Classification number |
Z246 SAM 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Samara, Timothy, |
| Relator term |
author. |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 245 10 - TITLE STATEMENT |
| Title |
Design elements : |
| Remainder of title |
a visual communication manual : understanding the rules and knowing when to break them / |
| Statement of responsibility, etc. |
Timothy Samara. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Usa : |
| Name of publisher, distributor, etc. |
Quarto publishing group usa Inc, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
320 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
| Summary, etc. |
This book covers everything from working with grids, colour application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic designs basic visual toolkit-dot, line, plane, texture, space and contrast and how these basics underpin all successful layouts, An in-depth look at colour from its optical qualities and its effect on type to its potential for communication concepts and emotions. One of the most thorough compilations of typography concepts to be found including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image. An extensive overview of imagery the endless possibilities of medium, depiction, abstraction, stylisation, and how these all communicate effectively. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Graphic design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Layout (Printing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Visual communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
| Internal field |
Book |
| CC (RLIN) |
834072 : 033706 c.1 UTB |
| Internal field |
The School Box Ent |