MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01999nam a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
|---|
| Classification number |
UTB 120 REPORT, THESIS & DISSERTATION |
| -- |
RTDS 241 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahmad Fa'ezul Imtiaz bin Awg Adam |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand Influence in Consumer Behavior - Analysis of Food Industry in Brunei / |
| Statement of responsibility, etc. |
Ahmad Fa'ezul Imtiaz bin Awg Adam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brunei Darussalam : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei , |
| Date of publication, distribution, etc. |
© 2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 63 Pages : |
| Other physical details |
color illustrations , Photographs ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Submitted in partial fulfilment of the requirements for the degree of Bachelor of Business in Marketing & Information Systems. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
ABSTRACT<br/>This research paper investigates how brand influence can affect consumer behavior concerning food. The study highlights the importance of purchasing and consuming local food brands, focusing on the local market. The topic's relevance lies in supporting local products and boosting the food industry's economy. The use of questionnaire surveys and observation has identified factors influencing preferences for local food brands, consumer opinions, and comparisons between local and foreign brands. Results from interviews with local producers suggest the need for improvements and developments in the internal aspects and distribution of local food products, emphasizing the government's role in providing incentives to influence and support local brand products. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliography references. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Form subdivision |
Final year Project |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
Brunei Darussalam. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Brunei Darussalam. |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Subordinate unit |
UTB School of Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
829298 : 002003 c. 1_UTB |
| Internal field |
Universiti Teknologi Brunei |
