Brand Influence in Consumer Behavior - Analysis of Food Industry in Brunei / Ahmad Fa'ezul Imtiaz bin Awg Adam
Material type:
TextPublication details: Brunei Darussalam : Universiti Teknologi Brunei , © 2019. Description: v, 63 Pages : color illustrations , Photographs ; 30 cmSubject(s): -- Final year Project Universiti Teknologi Brunei | Branding (Marketing) -- Brunei Darussalam | Consumer behavior -- Brunei DarussalamOther classification: UTB 120 REPORT, THESIS & DISSERTATION | RTDS 241
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Reports, Thesis & Dissertation Students
|
Universiti Teknologi Brunei Library - at level 2 | UTB 120 REPORT, THESIS & DISSERTATION, RTDS 241 (Browse shelf(Opens below)) | Not for loan | Reg. no. 002003_UTB [RTDS 241] | 829298 |
Submitted in partial fulfilment of the requirements for the degree of Bachelor of Business in Marketing & Information Systems.
ABSTRACT
This research paper investigates how brand influence can affect consumer behavior concerning food. The study highlights the importance of purchasing and consuming local food brands, focusing on the local market. The topic's relevance lies in supporting local products and boosting the food industry's economy. The use of questionnaire surveys and observation has identified factors influencing preferences for local food brands, consumer opinions, and comparisons between local and foreign brands. Results from interviews with local producers suggest the need for improvements and developments in the internal aspects and distribution of local food products, emphasizing the government's role in providing incentives to influence and support local brand products.
Includes bibliography references.
There are no comments on this title.