Marketing : (Record no. 23705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251120b1991 |||acd|g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780395543528 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 039554525 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5415.13 DIB 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Silly |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc. | Silly Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | European edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin Company, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 739 pages : |
| Other physical details | illustrations, charts, photographs ; |
| Dimensions | 26 cm. |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Titles and other words associated with a name | Simkin, Lyndon |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Suppress in OPAC | No |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 902568 : 016862 c. 1 UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 01/08/2022 | Donated by Farwizah binti Hj Zamree | HF5415.13 DIB 1991 | 902568 | 20/11/2025 | 20/11/2025 | General Collection | Reg. No. 016862_UTB |