Marketing : concepts and strategies / Silly Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell.

By: Dibb, Silly [author.]Contributor(s): Simkin, Lyndon [author.] | Pride, William M [author.] | Ferrell, O. C [author.]Material type: Text

TextPublication details: Boston : Houghton Mifflin Company, 1991. Edition: European editionDescription: xxxvii, 739 pages : illustrations, charts, photographs ; 26 cmISBN: 9780395543528; 039554525Subject(s): Marketing -- TextbooksOther classification: HF5415.13 DIB 1991

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.13 DIB 1991 (Browse shelf(Opens below))	Available	Reg. No. 016862_UTB		902568

Includes bibliographical references and index.

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