Strategies for e-business : Tawfik Jelassi, Albrecht Enders [Books]. creating value through electronic and mobile commerce, concepts and cases /
Material type:
TextPublication details: Harlow : FT Prentice Hall, 2005. Description: 632p. color illustration 25 cmISBN: 0273688405Subject(s): Electronic commerce -- Case studies -- Europe | Industries -- Technological innovations -- Economic aspectsOther classification: HF5548.2 JEL 2005 Summary: Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?
This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.
Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.
The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF 5548.32 JEL 2000 c.1 (Browse shelf(Opens below)) | Available | Reg. no. 31308_UTB | 816040 |
Includes bibliographical references and index.
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?
This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.
Ideal for MBA students, upper level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing twenty-eight original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.
The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.
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