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Behavioural studies for marketing and business / Frank A. Spooncer.
Material type:
TextPublication details: London : Hutchinson Education., 1989. Description: xvii, 239 pages : illustrations ; 25 cmISBN: 9780091729738 Subject(s): Consumers -- Psychology | Marketing -- Psychological aspectsOther classification: HF5415.125 SPO 1989
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.125 SPO 1989 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 21317_UTB | 801725 |
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| HF5415.123 SHI 2007 c. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 SMI 1993 c. 1 Marketing communications : an integrated approach / | HF5415.125 LES 2014 c. 1 Mining of massive datasets/ | HF5415.125 SPO 1989 c. 1 Behavioural studies for marketing and business / | HF5415.1255 GAI 2014 c. 1 Brand essense : using sense, symbol and story to design brand identity / | HF5415.1255 GAI 2014 c. 3 Brand essense : using sense, symbol and story to design brand identity / | HF5415.1263 WEB 1991 c. 1 Industrial marketing strategy / |
Includes bibliographical references and indexes.
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