Case studies in marketing, advertising and public relations / edited by Colin McIver.
Material type:
TextPublication details: London : Heinemann, 1984. Description: vii, 224 pages : illustrations ; 24 cmISBN: 0434912352Subject(s): Advertising -- Case studies | Marketing -- Case studies | Public relations -- Case studiesOther classification: HF5415.12 CAS 1984
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 3 | HF5415.12 CAS 1984 (Browse shelf(Opens below)) | Available | Weeded | Z10796 | ||
General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.12 CAS 1984 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 8444_UTB | 801742 |
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| HF5415 ZAK 2001 c. 1 Marketing : creating and keeping customers in an e-commerce world / | HF5415 ZIK 2001 c. 2 Marketing : creating and keeping customers in an e-commerce world / | HF5415 ZIK 2002 c. 1 Effective marketing: creating and keeping customers in an e-commerce world / | HF5415.12 CAS 1984 c. 1 Case studies in marketing, advertising and public relations / | HF5415.12 KOT 2005 c. 1 Principle of marketing : an asian perspective / | HF5415.12 PAT 1985 c. 2 Successful marketing for the small business / | HF5415.12 RET 2003 c. 1 Rethinking marketing : sustainable market-ing enterprise in Asia / |
General Collection
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