Cases in advertising and promotion management John A. Quelch [and] Paul W. Farris. [Books].

By: Quelch, John AContributor(s): Farris, Paul WMaterial type: Text

TextPublication details: Boston Irwin 1991 Edition: 3rd edDescription: Pages: 908ISBN: 0256096899Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: HF/5823

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library	HF/5823 QUE (Browse shelf(Opens below))	Available		802931

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Previous	HF/5823 GRE Cases in advertising and communications management	HF/5823 HAH Do-it-yourself advertising : how to produce great ads, brochures, catalogus, direct mail, and much more	HF/5823 HAR Practical advertising and publicity : effective promotion of products and services to industry and commerce	HF/5823 QUE Cases in advertising and promotion management	HF/5823 QUI The secrets of successful low-budget advertising	HF/5823 RIN Advertising on trial : managing your agency for effective results	HF/5825 KIN Writing high-tech copy that sells	Next

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