Cases in marketing management Kenneth L. Bernhardt [amd] Thomas C. Kinnear. [Books].

By: Bernhardt, Kenneth LContributor(s): Kinnear, Thomas CMaterial type: Text

TextPublication details: Boston Richard D. Irwin 1991 Edition: 5th edDescription: Pages: 815ISBN: 0256088322Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: HF/5415.13

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library	HF/5415.13 BER (Browse shelf(Opens below))	Available		801631

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Previous	HF/5415.125 WAR Financial aspects of marketing	HF/5415.126 LIN The spider principle : how to tailor your marketing network to suit local needs	HF/5415.129 STE Instructor's manual to accompany marketing channel. fifth edition, Louis W. Stern...[et al.]	HF/5415.13 BER Cases in marketing management	HF/5415.13 BRO Competitive marketing strategy : developing, maintaining and defending competitive position	HF/5415.13 DUR Winning the marketing war : a practical guide to competitive advantage	HF/5415.13 ECK Business marketing management : marketing of business products and services /	Next

Includes index.

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