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Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston [and] Esther F. Lanigan.
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TextPublication details: Englewood Cliffs, New Jersey : Prentice Hall, 1992. Edition: 2nd editionDescription: xvii, 650 pages : illustrations, photographs, charts ; 24 cmISBN: 9780131163515 Subject(s): Marketing -- Management -- Case studiesOther classification: HF 5415.13 HIN 1992
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.13 HIN 1992 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 26712_UTB | 801641 |
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| HF5415.13 DIB 1991 Marketing : concepts and strategies / | HF5415.13 ECK 1990 c. 1 Business marketing management : marketing of business products and services / | HF5415.13 HIE1990 c. 1 How to write a successful marketing plan : a discipline and comprehensive approach / | HF5415.13 HIN 1992 c. 1 Cases in marketing management : issues for the 1990s / | HF5415.13 JOH 1996 c. 1 Total quality in marketing / | HF5415.13 KOT 1980 c. 1 Marketing Management : Analysis, Planning and Control/ | HF5415.13 KOT 1984 c. 1 Marketing management : analysis, planning and control/ |
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