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Cases in marketing techniques : analysis, alternatives, action / Alan West.
Material type:
TextPublication details: London : Paul Chapman Publishing Ltd., 1988. Description: 337 pages : illustrations ; 23 cmISBN: 9781853960338 ; 1853960330Subject(s): Marketing -- Management -- Case studies | Marketing -- Tecniques -- Case studiesOther classification: HF5415.13 WES 1988
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library | HF/5415.13 WES (Browse shelf(Opens below)) | Available | Z36324 | ||
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General Collection
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Universiti Teknologi Brunei Library | HF/5415.13WES (Browse shelf(Opens below)) | Available | Z36323 | ||
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF 5415.13 WES 1988 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 14980_UTB | 801659 |
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| HF 5415.13 SCH 1991 c. 1 Marketing strategy : a customer-driven approach / | HF 5415.13 WAL 1994 c. 1 Upside-down marketing : turning your ex-customers into your best customers / | HF 5415.13 WAR 1984 c. 1 Profitable product management / | HF 5415.13 WES 1988 c. 1 Cases in marketing techniques : analysis, alternatives, action / | HF 5415.13 WES 1996 c. 1 The marketing plan : a practitioner's guide / | HF 5415.13 WIL 1979 c. 1 Management controls and marketing planning / | HF 5415.15 BER c.1 Product innovation and development / |
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