Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
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TextPublication details: Chicago : Dryden Press, 1986. Edition: 5th editionDescription: x, 633 pages : illustrations ; 24 cmISBN: 0030018927Subject(s): Consumers | Marketing researchOther classification: HF5415.3 ENG 1986
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.3 ENG 1986 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 4071_UTB | 801871 |
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| HF5415.3 BEA 1993 c. 1 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | HF5415.3 DAL 1995 c. 1 Marketing Management / | HF5415.3 EAS 1993 Changing consumer behavior / | HF5415.3 ENG 1986 c. 1 Consumer behavior / | HF5415.3 HAN 1986 c. 1 Consumer behavior : implications for marketing strategy / | HF5415.3 HEN 1986 Motivation research/ | HF5415.3 KAS 1991 c. 1 Perspectives in consumer behavior/ |
Includes index.
General Collection
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