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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type:
TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall ; 1991. Edition: 4th editionDescription: xxiii, 680 pages : illustrations ; 26 cmISBN: 0131728598Subject(s): Consumers | Marketing researchOther classification: HF5415.3 SCH 1991
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.3 SCH 1991 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 24404_UTB | 801745 |
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| HF5415.3 HEN 1986 Motivation research/ | HF5415.3 KAS 1991 c. 1 Perspectives in consumer behavior/ | HF5415.3 LEL 1991 c. 1 The customer is key : gaining an unbeatable advantage through customer satisfaction/ | HF5415.3 SCH 1991 c. 1 Consumer behavior / | HF5415.3 WIL 1982 c. 1 Consumer behavior : fundamentals & strategies / | HF5415.3 WIL 1986 c. 2 Behavioural aspects of marketing / | HF5415.3 ZAL 1979 c. 1 Consumer behavior : basic findings and management implications / |
Includes index.
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