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Developing successful new products : a guide to product planning / David Allen.
Material type:
TextPublication details: London : Financial Times/Pitman Publishing, 1993. Description: xiv, 306 pages : illustrations, charts ; 24 cmISBN: 9780273601500 ; 0273601504Subject(s): New products -- Planning | Product managementOther classification: HF5415.153 ALL 1993
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.153 ALL 1993 c.1 (Browse shelf(Opens below)) | Available | Reg. no. 25801_UTB | 801667 |
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| HF5415.135 KER 1993 c.1 Strategic marketing problems : cases and comments / | HF5415.135 KER 2007 c.1 Strategic marketing problems : cases and comments / | HF5415.15 GOL 2002 c.1 Creativity in product innovation / | HF5415.153 ALL 1993 c.1 Developing successful new products : a guide to product planning / | HF5415.153 COS 1985 c.1 New venture analysis : research, planning and finance / | HF5415.153 URB 1987 c.1 Essentials of new product management / | HF5415.165 HAN 2000 c. 1 Principles of internet marketing / |
Includes bibliographical references and indexes.
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