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Accidental Branding : How ordinary people build extraordinary brands / David Vinjamuri.

By: Vinjamuri, David [author]Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2008. Description: xii, 212 pages ; 24 cmISBN: 9780470165065Subject(s): Branding (Marketing) -- United States -- Case studies | Branding (Marketing) -- United States -- Case studies | Businesspeople -- United States -- Biography | Serendipity -- United States -- Case studiesOther classification: HF5415 VIN 2008
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