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Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

By: Kotler, Philip [author]Contributor(s): Lee, Nancy, 1945-Material type: TextTextPublication details: Hoboken, N.J. : Wiley, 2005. Description: x, 307 pages : illustrations ; 24 cmISBN: 9780471476115Subject(s): Corporate image | Corporations -- Charitable contributions | Social marketing | Social responsibility of businessOther classification: HD60 KOT 2005
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Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

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