Image from Amazon.com
Advertising and integrated brand promotion / Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University).
Material type:
TextPublication details: Australia ; Boston, MA, USA : Cengage, 2019 Edition: 8th editionDescription: xxiii, 425 pages : color illustrations ; 28 cmISBN: 9781337110211Other title: Advertising & integrated brand promotionSubject(s): Advertising media planning | AdvertisingOther classification: HF5821 OGU
Contents:
dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
General Collection
|
Universiti Teknologi Brunei Library | HF5821 OGU c.2 (Browse shelf(Opens below)) | Data Patching | Reg. no. 033253_UTB | 828996 | |
|
General Collection
|
Universiti Teknologi Brunei Library | HF5821 OGU c.1 (Browse shelf(Opens below)) | Available | Reg. no. 033252_UTB | 828995 |
Browsing Universiti Teknologi Brunei Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| HF5718.22 JEA c.1 Inspire any audience : proven secrets of the professionals for powerful presentations / | HF5718.22 REY c.1 Presentation zen : simple ideas on presentation design and delivery / | HF5719 COL c.1 The complete asian report writer | HF5821 OGU c.1 Advertising and integrated brand promotion / | HF5821 OGU c.2 Advertising and integrated brand promotion / | HF5823 BEL c.1 Advertising and promotion : an integrated marketing communications perspective / | HF700.68 ABD c.1 Kampong Ayer : Living Memory / |
Includes bibliographical references and index.
dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
There are no comments on this title.