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Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.
Material type:
TextPublication details: ©2013 ; Australia ; United States : Cengage Learning, [2018]. Edition: 7th editionDescription: xviii, 525 pages color illustrations ; 28 cmISBN: 9781305507272Subject(s): Consumer behaviorOther classification: HF5415.32 HOY 2018
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.32 HOY 2018 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 033318_UTB | 829664 | |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.32 HOY 2018 c. 2 (Browse shelf(Opens below)) | c. 2 | Available | Reg. No. 033319_UTB | 829665 |
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| HF5415.3 ZAL 1979 c. 1 Consumer behavior : basic findings and management implications / | HF5415.32 HOW 1994 c.1 Buyer behaviour in marketing stategy / | HF5415.32 HOY 2018 c. 1 Consumer behavior / | HF5415.32 HOY 2018 c. 2 Consumer behavior / | HF5415.32 SHE 2004 c.1 Customer behavior : a managerial perspective / | HF5415.32 SOL 2002 c.1 Consumer behavior : buying, having, and being / | HF5415.335 HIL 1996 c. 1 Handbook of customer satisfaction measurement/ |
Includes bibliographical references and indexes.
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