International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009. Edition: 14th edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cmISBN: 9780071288385Subject(s): Export marketing | International business enterprisesOther classification: HF1416 CAT 2009 Summary: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF1416 CAT 2000 c.1 (Browse shelf(Opens below)) | Available | Reg. No. 0000165(P)_UTB | 903833 |
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| HF1411 WIN 1985 c. 1 International Economics / | HF1412 ELA 1983 c. 1 The theory of international trade / | HF1413 MOR 1978 c. 1 Trade and developing countries / | HF1416 CAT 2000 c.1 International marketing / | HF1416 CZI 2004 c. 1 Mastering global markets : strategies for today's trade globalist / | HF1416 HIB 1985 c. 1 The principles and practice of export marketing / | HF1416 PAL 1994 c. 1 The essence of international marketing / |
Includes bibliographical references and indexes.
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket
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