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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall , 2008 . Edition: 3rd editionDescription: xxi, 692 pages : illustrations ; 26 cmISBN: 9780131888593Subject(s): Brand name products -- Management | Marketing | Branding (Marketing) | Product management | Customer relations | Consumer behaviorOther classification: HD69 KEL 2008
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HD69 KEL 2008 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 031845_UTB | 839392 |
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| HD69 HIL 2001 c. 2 The infinite asset : managing brands to build new value / | HD69 HIL 2001 c.1 The infinite asset : managing brands to build new value / | HD69 HOL 2004 c. 1 How brands become icons : the principles of cultural branding / | HD69 KEL 2008 c. 1 Strategic brand management : building, measuring, and managing brand equity / | HD69 KEL 2008 c. 1 Strategic brand management : building, measuring, and managing brand equity / | HD69 KER 1984 c. 1 Project management : a systems approach to planning, scheduling and controlling/ | HD69 KER 1986 c. 1 Project management operating guidelines : directives, procedures, and forms / |
Includes bibliographical references and index.
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