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Promotion management and marketing communications / Terence A. Shimp, M. Wayne DeLozier.
Material type:
TextPublication details: Chicago : Dryden Press, c1986. Description: xix, 652 pages : illustrations ; 25 cmISBN: 0030694140Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingOther classification: HF5415.123 SHI 1986
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.123 SHI 1986 c. 2 (Browse shelf(Opens below)) | c. 2 | Available | Reg. No. 7292_UTB | 801733 |
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| HF5415.122 WOO 1995 c. 1 Services marketing / | HF5415.123 FIL 2005 c. 1 Marketing communications : engagement, strategies and practice / | HF5415.123 MOR 1990 c. 1 Using personal computers in marketing / | HF5415.123 SHI 1986 c. 2 Promotion management and marketing communications / | HF5415.123 SHI 2007 c. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 SMI 1993 c. 1 Marketing communications : an integrated approach / | HF5415.125 LES 2014 c. 1 Mining of massive datasets/ |
Includes bibliographical references and indexes.
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