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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2007. Edition: 7th editionDescription: xxii, 629 pages : illustrations ; 29 cmISBN: 0324321430Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingOther classification: HF5415.123 SHI 2007 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.123 SHI 2007 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 031760_UTB | 830199 |
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| HF5415.123 FIL 2005 c. 1 Marketing communications : engagement, strategies and practice / | HF5415.123 MOR 1990 c. 1 Using personal computers in marketing / | HF5415.123 SHI 1986 c. 2 Promotion management and marketing communications / | HF5415.123 SHI 2007 c. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 SMI 1993 c. 1 Marketing communications : an integrated approach / | HF5415.125 LES 2014 c. 1 Mining of massive datasets/ | HF5415.125 SPO 1989 c. 1 Behavioural studies for marketing and business / |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
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