Exploring marketing research / William G. Zikmund.

By: Zikmund, William G [author.]Material type: Text

TextPublication details: Chicago : Dryden Press, c1986. Edition: 2nd editionDescription: xxiii, 778 pages : illustrations, charts, photographs ; 25 cmISBN: 0039107299Subject(s): Marketing researchOther classification: HF5415.2 ZIK 1986

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.2 ZIK 1986 c. 2 (Browse shelf(Opens below))	Available	Reg. no. 4614_UTB		801868

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Previous	HF5415.2 RES 1991 c. 1 Researching business markets : the IMRA handbook of business to-business marketing research/	HF5415.2 SIN 1990 c. 1 The PC user’s companion /	HF5415.2 WIL 2006 c. 1 Marketing research : an integrated approach /	HF5415.2 ZIK 1986 c. 2 Exploring marketing research /	HF5415.3 BEA 1993 c. 1 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	HF5415.3 DAL 1995 c. 1 Marketing Management /	HF5415.3 EAS 1993 Changing consumer behavior /	Next

Includes bibliographies and indexes.

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