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Consumer behavior : basic findings and management implications / Gerald Zaltman.
Material type:
TextPublication details: New York : Wiley, 1979. Description: xiv, 567 pages : illustrations ; 24 cmISBN: 0471094285Subject(s): Consumer behavior | Motivation research (Marketing)Other classification: HF5415.3 ZAL 1979 c. 1
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.3 ZAL 1979 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 4582_UTB | 801878 |
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| HF5415.3 SCH 1991 c. 1 Consumer behavior / | HF5415.3 WIL 1982 c. 1 Consumer behavior : fundamentals & strategies / | HF5415.3 WIL 1986 c. 2 Behavioural aspects of marketing / | HF5415.3 ZAL 1979 c. 1 Consumer behavior : basic findings and management implications / | HF5415.32 HOW 1994 c.1 Buyer behaviour in marketing stategy / | HF5415.32 HOY 2018 c. 1 Consumer behavior / | HF5415.32 HOY 2018 c. 2 Consumer behavior / |
Includes bibliographical references and index.
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