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Marketing Research : measurement, method and application / Raymond Kent.

By: Kent, Raymond [author.]Material type: Text

TextPublication details: London : International Thomson Business Press, 1999. Description: xiv, 334 pages : illustrations ; 25 cmISBN: 18615221553Other classification: HF5415.2 KEN 1999

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.2 KEN 1999 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 30406_UTB		812857

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Previous	HF5415.2 HOR 1992 c. 1 Total customer satisfaction : lessons from 50 companies with top quality customer service /	HF5415.2 JAR 1999 c. 1 The marketing research : project manual /	HF5415.2 JAR 1999 c. 2 The marketing research : project manual /	HF5415.2 KEN 1999 c. 1 Marketing Research : measurement, method and application /	HF5415.2 KIN 1991 c. 1 Marketing research : an applied approach /	HF5415.2 MAL 1996 c. 1 Marketing research : an applied orientation /	HF5415.2 MCD 1984 c. 1 Marketing plans : how to prepare them how to use them /	Next

Includes bibliographical reference and index

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