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The McDonaldization thesis : explorations and extensions / George Ritzer.
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TextPublication details: London : Thousand Oaks, Calif, 1998. Description: viii, 212 pages : 23 cmISBN: 0761955402Subject(s): Franchises (Retail trade) | Marketing | Consumption (Economics) | Retail trade -- Social aspects | Industrial management | Industrial efficiencyOther classification: HF5429.23 RIT 1998
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5429.23 RIT 1998 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 30673_UTB | 813864 |
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Includes bibliographical references and indexes.
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