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Marketing communications : an integrated approach / P. R. Smith.
Material type:
TextPublication details: London : Kogan Page Limited., 1993. Description: 403 pages : illustrations ; 24 cmISBN: 9780749407759 Subject(s): Coomunication in marketingOther classification: HF5415.123 SMI 1993
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.123 SMI 1993 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 28490_UTB | 801732 |
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| HF5415.123 MOR 1990 c. 1 Using personal computers in marketing / | HF5415.123 SHI 1986 c. 2 Promotion management and marketing communications / | HF5415.123 SHI 2007 c. 1 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 SMI 1993 c. 1 Marketing communications : an integrated approach / | HF5415.125 LES 2014 c. 1 Mining of massive datasets/ | HF5415.125 SPO 1989 c. 1 Behavioural studies for marketing and business / | HF5415.1255 GAI 2014 c. 1 Brand essense : using sense, symbol and story to design brand identity / |
Includes bibliographical references and indexes.
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