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Marketing management and strategy : a reader / edited by Philip Kotler
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984. Edition: 3rd editionDescription: xii, 448 pages : illustrations ; 24 cmISBN: 0135582482 Subject(s): Marketing -- Management | Marketing -- Strategic planningOther classification: HD5415.13 MAR 1984
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HD5415.13 MAR 1984 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 1283_UTB | 801649 |
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| HD53 BES 2018 c. 2 Innovation and entrepreneurship / | HD53 HAN 1988 c.1 Handbook for creative and innovative managers / | HD53 KUR 2011 c.1 Corporate innovation and entrepreneurship / | HD5415.13 MAR 1984 c. 1 Marketing management and strategy : a reader / edited by Philip Kotler | HD5548.4 JOR 1991 c.1 Networking with 1-2-3 / | HD56 RIG 1983 c. 1 Productivity by objectives / | HD56 THU 1988 c.1 Higher productivity and a better place to work : practical ideas for owners and managers of small and medium-sized industrial enterprises / |
Includes index.
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