Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Guiltinan, Joseph P [author.]Contributor(s): Paul, Gordon W [author.]Material type: Text

TextPublication details: New York : McGraw-Hill, 1991. Edition: 4th editionDescription: xvii, 449 pages : illustrations ; 25 cmISBN: 0070489424Subject(s): Marketing -- ManagementOther classification: HF5413.13 GUI 1991

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Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5413.13 GUI 1991 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 24353_UTB		800640

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Previous	HF5412 MAN 1988 c. 2 Marketing terms /	HF5412 MIC Macmillan Dictionary of Marketing and Advertising /	HF5412 WOR World Sources of Market Information : Volume 3 Europe	HF5413.13 GUI 1991 c. 1 Marketing management : strategies and programs /	HF5414.5 LIN 1996 c.1 40 Activities for Improving Customer Service /	HF5414.5 LIN 1996 c.2 40 Activities for Improving Customer Service /	HF5415 INT 1975 c. 1 Introducing marketing/	Next

Includes bibliographical references and index.

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