Marketing myths that are killing business : the cure for death wish marketing Kevin J. Clancy [and] Robert S. Shulman. [Books].
Material type:
TextPublication details: New York McGraw-Hill 1994 ISBN: 0070111243Subject(s): MarketingDDC classification: HF/5415
| Item type | Current library | Call number | Status | Date due | Barcode |
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Universiti Teknologi Brunei Library | HF/5415 CLA (Browse shelf(Opens below)) | Available | 801558 |
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| HF/5415 BOO Principles of strategic marketing | HF/5415 CHU Marketing research : methodological foundations / | HF/5415 CHU Marketing research : methodological foundations / | HF/5415 CLA Marketing myths that are killing business : the cure for death wish marketing | HF/5415 COR Industrial marketing cases and concepts | HF/5415 COR Marketing : making the future happen | HF/5415 COU Marketing communications |
Includes index.
General Collection
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