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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, New Jersey : Prentice Hall, 1996. Edition: 2nd editionDescription: xxxiii, 890 pages : illustrations ; 25 cmISBN: 0132428016Subject(s): Marketing reseach -- Methodology | Marketing researchOther classification: HF5415.2 MAL 1996
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.2 MAL 1996 c. 1 (Browse shelf(Opens below)) | Available | Reg. No. 29149_UTB | 810583 |
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| HF5415.2 JAR 1999 c. 2 The marketing research : project manual / | HF5415.2 KEN 1999 c. 1 Marketing Research : measurement, method and application / | HF5415.2 KIN 1991 c. 1 Marketing research : an applied approach / | HF5415.2 MAL 1996 c. 1 Marketing research : an applied orientation / | HF5415.2 MCD 1984 c. 1 Marketing plans : how to prepare them how to use them / | HF5415.2 MCD 1986 c. 3 Marketing plans : how to prepare them how to use them / | HF5415.2 MCD 1989 c. 1 Marketing plans : how to prepare them how to use them / |
Includes index.
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