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Marketing strategy : a customer-driven approach / Steven P. Schnaars.
Material type:
TextPublication details: New York : Toronto : New York : The Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, 1991. Description: xvi, 319 pages : illustrations, charts ; 24 cmISBN: 9780029279533 Subject(s): Competition | Marketing -- Management | Strategic planningOther classification: HF 5415.13 SCH 1991
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF 5415.13 SCH 1991 c. 1 (Browse shelf(Opens below)) | Available | Reg. no. 28680_UTB | 802916 |
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| HF 5415.13 HAA 1992 c.1 Business marketing management : an organizational approach/ | HF 5415.13 HAX 1991 c. 1 The strategy concept and process : a pragmatic approach / | HF 5415.13 HIA 1992 c. 1 The portable MBA in marketing / | HF 5415.13 SCH 1991 c. 1 Marketing strategy : a customer-driven approach / | HF 5415.13 WAL 1994 c. 1 Upside-down marketing : turning your ex-customers into your best customers / | HF 5415.13 WAR 1984 c. 1 Profitable product management / | HF 5415.13 WES 1988 c. 1 Cases in marketing techniques : analysis, alternatives, action / |
Includes bibliographical references and indexes.
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