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Seeking customers edited, with an introduction by Benson P. Shapiro and John J. Sviokla. [Books].

By: Shapiro, Benson P., editorContributor(s): Sviokla, John J., editorMaterial type: TextTextSeries: The Harvard Business Review Book SeriesPublication details: Boston Harvard Business School Publishing Corporation 1993 Description: Pages: 343ISBN: 0875843328Subject(s): Consumer satisfaction | Consumers' preferences | SellingDDC classification: HF/5438.25
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