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Seeking customers and keeping customers with field guide to marketing edited by Benson Shapiro and John Sviokla [diskette].

By: Shapiro, BensonMaterial type: TextTextPublication details: Boston, MA Harvard Business School Press 1994 ISBN: 0875844421Subject(s): Customer relations | Public relationsDDC classification: HF/5415.5
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Includes disks 1 and 2. System requirements: Designed especially for Macintosh PowerBooks, or any Mac with hard drive and large display (640 x 400 or greater). System 6.0.7 and HyperCard 2.1 (or later versions). Shipped on two 1.4 MB high-density floppies.

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