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Services marketing : text, cases & readings / Christopher H. Lovelock.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall., 1984. Description: xiv, 492 pages : illustrations ; 24 cmISBN: 0138067864 Subject(s): Marketing | Professions -- Marketing | Service industries -- MarketingOther classification: HF5415.122 LOV 1984
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.122 LOV 1984 (Browse shelf(Opens below)) | Available | Weeded | Z24604 | ||
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General Collection
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Universiti Teknologi Brunei Library - at level 2 | HF5415.122 LOV 1984 c. 1 (Browse shelf(Opens below)) | c. 1 | Available | Reg. No. 2135_UTB | 801737 |
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| HF5415.12 KOT 2005 c. 1 Principle of marketing : an asian perspective / | HF5415.12 PAT 1985 c. 2 Successful marketing for the small business / | HF5415.12 RET 2003 c. 1 Rethinking marketing : sustainable market-ing enterprise in Asia / | HF5415.122 LOV 1984 Services marketing : text, cases & readings / | HF5415.122 LOV 1984 c. 1 Services marketing : text, cases & readings / | HF5415.122 LOV 1999 c. 1 Service marketing : a european perspective / | HF5415.122 WOO 1995 c. 1 Services marketing / |
Includes bibliographical references.
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