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Marketing communications : an integrated approach / P. R. Smith.

by Smith, P. R [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: London : Kogan Page Limited., 1993Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.123 SMI 1993 c. 1.

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Marketing communications : engagement, strategies and practice / Chris Fill

by Fill, Chris [author.].

Edition: 4th edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Harlow, England : Prentice Hall Financial Times, 2005Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.123 FIL 2005 c. 1.

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