Marketing management and strategy : a reader / edited by Philip Kotler

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, 1984. Edition: 3rd editionDescription: xii, 448 pages : illustrations ; 24 cmISBN: 0135582482 Subject(s): Marketing -- Management | Marketing -- Strategic planningOther classification: HD5415.13 MAR 1984

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD5415.13 MAR 1984 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 1283_UTB		801649

Includes index.

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