Promotion management and marketing communications / Terence A. Shimp, M. Wayne DeLozier.

TextPublication details: Chicago : Dryden Press, c1986. Description: xix, 652 pages : illustrations ; 25 cmISBN: 0030694140Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingOther classification: HF5415.123 SHI 1986

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.123 SHI 1986 c. 2 (Browse shelf(Opens below))	c. 2	Available	Reg. No. 7292_UTB		801733

Includes bibliographical references and indexes.

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