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Cases in advertising and promotion management John A. Quelch [and] Paul W. Farris. [Books].

By: Quelch, John AContributor(s): Farris, Paul WMaterial type: TextTextPublication details: Boston Irwin 1991 Edition: 3rd edDescription: Pages: 908ISBN: 0256096899Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: HF/5823
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Item type Current library Call number Status Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
HF/5823 QUE (Browse shelf(Opens below)) Available 802931

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