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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K [author.]Material type: TextTextPublication details: Upper Saddle River, New Jersey : Prentice Hall, 1996. Edition: 2nd editionDescription: xxxiii, 890 pages : illustrations ; 25 cmISBN: 0132428016Subject(s): Marketing reseach -- Methodology | Marketing researchOther classification: HF5415.2 MAL 1996
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Holdings
Item type Current library Call number Status Notes Date due Barcode
General Collection General Collection Universiti Teknologi Brunei Library
- at level 2
HF5415.2 MAL 1996 c. 1 (Browse shelf(Opens below)) Available Reg. No. 29149_UTB 810583

Includes index.

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