Advertising and integrated brand promotion / Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University).

By: O'Guinn, Thomas C [author.]Contributor(s): Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.]Material type: Text

TextPublication details: Australia ; Boston, MA, USA : Cengage, 2019 Edition: 8th editionDescription: xxiii, 425 pages : color illustrations ; 28 cmISBN: 9781337110211Other title: Advertising & integrated brand promotionSubject(s): Advertising media planning | AdvertisingOther classification: HF5821 OGU

Contents:

dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library	HF5821 OGU c.2 (Browse shelf(Opens below))	Data Patching	Reg. no. 033253_UTB		828996
General Collection	Universiti Teknologi Brunei Library	HF5821 OGU c.1 (Browse shelf(Opens below))	Available	Reg. no. 033252_UTB		828995

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.