Consumer behavior : basic findings and management implications / Gerald Zaltman.

TextPublication details: New York : Wiley, 1979. Description: xiv, 567 pages : illustrations ; 24 cmISBN: 0471094285Subject(s): Consumer behavior | Motivation research (Marketing)Other classification: HF5415.3 ZAL 1979 c. 1

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.3 ZAL 1979 c. 1 (Browse shelf(Opens below))	Available	Reg. No. 4582_UTB		801878

Includes bibliographical references and index.

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