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The customer is key : gaining an unbeatable advantage through customer satisfaction/ Milind M. Lele.

by Lele, Milind M [author.] | Sheth, Jagdish N [author.].

Material type: Text Text; Format: print ; Audience: General; Publication details: New York : John Wiley & Sons, 1991Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.3 LEL 1991 c. 1.

Customer behavior : a managerial perspective / Jagdish N. Sheth and Banwari Mittal

by Sheth, Jagdish N [author.] | Mittal, Banwari [author.].

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Ohio : South-Eestern, a division of Thomson Learling, 2004Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5415.32 SHE 2004 c.1.

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