Strategic marketing and management /
Strategic marketing and management /
edited by Howard Thomas and David Gardner.
- Chichester [West Sussex] ; New York : Wiley, 1985.
- x, 509 pages : illustrations ; 24cm.
Abstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes.
Includes bibliographical references and indexes.
0471904236
Marketing--Congresses.
Marketing--Management--Congresses.
Abstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes.
Includes bibliographical references and indexes.
0471904236
Marketing--Congresses.
Marketing--Management--Congresses.