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Services marketing in Asia : managing people, technology and strategy /

Lovelock, Christopher

Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu. - 2nd edition - Singapore : Prentice Hall, 2005. - xxiv, 696 pages : illustrations, photographs (some col.) ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780131275379 0131275372

Subjects--Topical Terms:
Professions--Marketing. --Asia
Service industries--Marketing. --Asia

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