Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu.

TextPublication details: Singapore : Prentice Hall, 2005. Edition: 2nd editionDescription: xxiv, 696 pages : illustrations, photographs (some col.) ; 26 cmISBN: 9780131275379; 0131275372Subject(s): Professions -- Asia -- Marketing | Service industries -- Asia -- MarketingOther classification: HD9987 SER 2005

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HD9987 SER 2005 c. 1 (Browse shelf(Opens below))	Available	Reg. no. 031657_UTB		830091

Includes bibliographical references and index.

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